Britespark Communications is a full-service, strategic business consultancy with a special interest in corporate media and stakeholder relations, events, and digital content management. Our team of marketing and public relations specialists is passionate about identifying and providing elegant solutions for all of our client’s communication needs.
We love telling brand stories with heart. The kind that go to the core of your business, and help you form genuine connections, with real people at every touch-point.
Britespark helps you keep your company top of mind through this tried and tested three-pronged approach:
60% STAKEHOLDER ENGAGEMENT
Keep Your Channels of Communication Open
Inform, Update Engage
10% THOUGHT LEADERSHIP
Take Pole Position as a Leader in Your Field of Expertise
30% THIRD PARTY ENDORSEMENT
Word of Mouth
Positive Media Coverage
Positive Social Media Coverage
Our Stakeholder Engagement offering includes:
…Engaging all touchpoints to ensure that you are always building meaningful relationships with every stakeholder from your employees to shareholders and most important of all, your clients.
Launch of The Thabo Mbeki Foundation in 2010
Thought Leadership – Success Stories
Britespark Communications enjoys a long-standing professional partnership with leading multinational pharmaceutical company, Sanofi (South Africa).
Sanofi differentiates itself as an innovative and progressive organisation with an experienced workforce that is dedicated to the pursuit of excellence. Our charge, as Sanofi South Africa’s Public Relations and Media Liaison is to ensure that initiatives aimed at serving the African healthcare sector are communicated as far as possible, on trusted platforms.
We do our best to assure access to targeted and integrated healthcare solutions for all who are vested in quality healthcare in this way.
Britespark services to Sanofi have included:
- Press trips - sourcing of media representatives and assistance with travel documents
- Pitching of press releases to the media for publication
- Drafting of direct communications collateral aimed at media or other stakeholders
- Competitions within the healthcare sector – administration services
- Securing of interviews between Sanofi representatives and the media
- Arrangement of Media Training sessions for the affected executives
- Development of digital marketing campaign strategies
Britespark Communications recently acquired the regional public relations portfolio for FICO – a world-leader in big data analytics, fraud and security, credit scores, and optimization.
FICO is a corporate-facing organisation. They service a number of South African banks and other organisations with decision-making tools and other innovative solutions for business.
They are also behind the Empirica 5 software used by Transunion to create credit scoring profiles for business as well as for personal use. This means that every time you contact Transunion to help you with an update of your credit rating before you make a purchase decision or attempt to open a retail account – the information you receive will be generated by FICO initially. The information that is sent to retailers to help them decide the level of risk involve din providing you with credit, is similarly generated by FICO’s Empirica 5 software.
Britespark services to FICO currently include:
- Advisory services on suitable media platforms to approach
- Assisting with the publication of press releases
- Media pitches for story opportunities
- Drafting of South African-facing news from FICO
- Conducting of interviews with relevant stakeholders
- Assistance with global and regional campaign objectives
- Media monitoring services
This International Health Expo procured the services of Britespark Communications to position it as a premier health event on the continent.
Britespark Communications subsequently grew the event’s attendance by 500% through various publicity efforts, social media engagement, and nationwide radio advertising. Although the client had budget limitations at the time, we were able to employ creative use of conference content by well-revered medical practioners in a way that firmly positioned Africa Health as the go-to source for cutting-edge medical innovation, internationally as well as on the continent.
LIPCO is currently one of Africa’s largest legal mediation companies – with an impressive social media profile of more than 40 000 Facebook followers. Through a successful partnership with Britespark Communications, LIPCO was transformed from a little-known legal insurance company to a leading legal insurance brand through efficient and strategic public relations and social media management that further supported the positioning of this company as a thought leader in the legal mediation and insurance sphere. Britespark Communications advised the client to enter the Africa Legal Awards, where they scooped the Most Innovative Legal Company in Africa award for the year 2013.
Third party endorsements – sometimes the best kind of marketing out there
Britespark Communications firmly encourages, utilises and believes in the power of:
Stay relevant… Stay present on all platforms where your customers can be found. Britespark Communications can help with keeping your website and your blogs up to date. Our team of knowledgeable social media experts can also design and maintain sustainable social media campaign strategies with quantifiable monthly reports.
Britespark Communication’s Digital Marketing outfit includes:
We are thoughtful and creative when it comes to leaving a lasting impression on your brand.
Our astute and flexible team of content managers is always ready to assist with all of your brand’s communication needs – from freshly packaged social media posts to insightful and informed press articles and newsletters or even clever native advertising ideas within your preferred print or digital publications. If there’s a good opportunity to reach your audience and leave a lasting impression – we’ll find it and use it to your best advantage.
Our corporate communications service includes, but is not limited to:
We offer tailored events management services for any purpose – big or relatively small. Trust Britespark to help you deliver a fully immersive brand experience that appeals to all the senses and leaves a lasting memory with every one of your invited guests.
Our events management portfolio includes:
Let us facilitate a lasting an unforgettable encounter with your brand through our spectacular events that enable your brand or company to:
By bringing your message to life through personal interactions with your stakeholders.
By instilling your role as an industry thought leader.
By acknowledging excellence and rewarding the highest achievers among your employees and service providers.
Through mass activations that thoroughly interrogate your message, your offering, and the relevance of both for those you aim to serve.
Whether you are launching a new product – or improving your overall customer experience – we’ll help you inform your audience best through a tailored, world-class event.